股票


美国股票交易所 (简介见下表)
ETrade  Charles Schwab   DLJdirect  Firstrade  NDB 
Datek  Suretrade  Fidelity  Ameritrade  Discover Brokerage  

中国股票信息 美国股票信息

美国股票交易所简介
ETrade  They`re back! E*Trade offers more products, better use of information, and competitive pricing -- a package that is better than all of the rest. During the service interruptions that plagued them last quarter, E*Trade kept pressing
forward with investments in customer service and site enhancements and now
they are reaping the benefits. E*Trade is ranked #1 Overall as well as for the
Serious Investor profile and in the Ease of Use and Relationship Services
categories. 
Charles Schwab  Schwab just keeps on climbing up the rankings improving from a #5 finish last
quarter to #3 this quarter. Schwab scored first in two profiles and two
categories: Life Goal Planner and One-Stop Shopper; Customer Confidence and On-Site Resources, respectively. Cost continues to be a factor as they are one of the highest priced brokers, but investors with a long term investment horizon can overlook the high commissions in order to takeadvantage of this site`s features.
DLJdirect  DLJdirect turned in an impressive quarter but dropped a few spots to #4 Overall, as no significant changes were made to their site. DLJdirect remains a top site as they scored within the top ten in all categories and profiles with the exception of cost where they placed #37. DLJdirect offers its customers access to institutional quality research, IPOs and price alerts. Additionally, DLJdirect offers 24x7 customer service and, no surcharge for phone trading.
NDB  What an improvement! NDB jumped from #19 to #2. NDB completely overhauled their site and the features offered are impressive, resulting in a consistent range of scores in the top 5 across all profiles and categories with the exception of Overall Cost and One-Stop Shopper. NDB offers differentiable features like unlimited transaction history, transaction filtering, streaming quotes and profit and loss by security and account.
Discover Brokerage 
Discover is a model of consistency as they finished in the top 5 for the fourth
straight quarter and placed in the top 10 in eight of the ten categories and
profiles. Why? Discover offers IPOs, live executable bonds, institutional research, and buying power updated in real time.With these features, it is no surprise that Discover places fourth in the Serious Investor profile rankings.
Datek  "The place to be for Hyper-Active Traders." For the third time running, Datek has captured the top spot for the Hyper-Active Trader. Datek still has one
big hole in their offering: they don`t have options. Outside of this shortfall,
they have a full range of products and services such as: rapid trade defaults,
unlimited transaction history, multiple order entry screens, and applet
streamed quotes.
Suretrade  SURETRADE continues to focus on being one of the lowest cost providers of
Internet brokerage services. It is no surprise that it is the second ranked firm in the Hyper-Active Trader profile. SURETRADE is a leader in cost, but they need to provide more tools and services to retain clients over the long term as opposed to just attracting traders looking for low commissions. Adding
IPOs is a positive first step, but they need to add features like institutional
research and tax lot accounting to broaden their appeal to active equity
traders.
Fidelity Investments 
Fidelity posted another impressive quarter by landing in the top ten for
overall score. The site is loaded with features: ability to filter transactions by deposits and equities, 24x7 customer service, no surcharge for phone trading if the site is up, IPOs and wireless trading. It is no surprise that Fidelity places in the top ten in seven of the ten categories and profiles, and their site is particularly suited for Life Goal Planners and One-Stop Shoppers. Fidelity`s high commission costs prevents them fromclimbing higher in the rankings.
Firstrade  Firstrade saw its Overall Score move up a notch this survey. Its weak link remains its on-site resources and poor relationship services. To improve they will have to offer more than a cheap priceand an easy to use site. BUT if you are an active trader, this site is worth a look.
Ameritrade  Ameritrade took a step backwards this quarter after making notable progress in
the Spring `99 Internet Broker Scorecard when they ranked #15. Still a low cost provider of trades, Ameritrade needs to focus on Relationship Services and On-Site Resources. They need to offer more products like IPOs and Bonds and services such as financial planning and tax lot accounting to cement their
position in the top 20. The lack of some of these features hurt them in the
Hyper-Active Trader and Serious Investor profiles.